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Apolina has garnered a strong following of enthusiasts who are drawn to the line's intricate embroidery, vintage inspired designs and refined, muted color palette. The London-based label is steeped in heritage craft; its fondness for folk embroidery techniques from around the globe is the focus of each design, infusing a worldly, bohemian feel to their collections. Their signature embroidery is paired with time honored silhouettes in neutral hues, a charming juxtaposition that lends an heirloom, yet modern quality to their designs.

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