East End Highlanders is an emerging label of kidswear from Japan. Designed to fill the void for cool, street inspired boy's apparel, the line originated with a focus on menswear shirting for kids. The label is rife with crisp tailoring details, innovative silhouettes and cut from Japanese milled textiles. Each piece carries a distinct Japanese design sensibility--well crafted, quietly refined and often witty. Garments are fabricated in slightly quirky plaids and florals, as well as understated, textured neutrals. Woven throughout the collection are references to throwback tennis wear (the designer was an avid tennis player) and 'Bonito,' an homage to the designer's childhood in a region of Japan known for Bonito fish.